HC supports innovators, leaders, managers and visionaries in their endeavors to succeed. We help you to make intelligent decisions about online strategy, communications and brand.

Analysis, research, thinking, vision, experience, instinct and passion... about what works online and what doesn't. This is what our clients expect from HC.

Great customer service goes beyond the talent to do things; it begins with the insight that we can only support your success if we understand your needs and those of your customer.

Don't hesitate to email or phone HC. We look forward to answering your questions and helping you overcome common challenges. How can HC help you, today?

Encounter HC's expert opinions and comments about online strategy, e-economy, interaction, emerging best practices and new ideas. We share information and wisdom with you.

What HC does for our customers demands knowledge, wisdom, experience and strong instincts. Learn about the online and interactive from us - we know things.

Over five million Romanians use the internet; they are using the internet to make informed decisions about love, life, real estate, what they will eat for lunch, how to raise their children, and much more.

We do exciting things. There is no one else in Bucharest more willing to tell what is really going on. We share our views and opinions with the Press and others.

Online Strategy Planning

Do(es) your company have a million Euros or more turnover from domestic sales or services?

If no, do you have what it takes to get it there in less than two years?

If the answer is yes to either question, you need an online strategy plan.

HC develops online strategy plans for people serious about their business and the value of their ad spend. Unlike others in the ad industry, we do not share your confidential information with others. This includes other HC clients. We believe your trust and confidence in HC is essential to our success.

Is Yahoo! Right for your message and target? Google? The Money Channel website?

You know best about your business and customers. That’s why we interview you and your people to gather the information needed for our analysis of your situation. Without accurate and true information, no one can make the right online strategy plan for you.

Together, we can develop a picture of how to make your online advertising Euros into an intelligent investment—not just ad spend.

An HC strategy plan will provide you with the following:

  • Recommended actions that relate to your business objectives and market.
    For example, HC might recommend a mix of online advertising channels and actions that include banner ads, contextual ads, extension of your website to include data collection, and online brand development to get the message right because your business objective is to get your online advertising game on.
  • Complete explanation for each online strategy recommendation.
    Taking the example further, HC will explain how each recommendation will contribute to the results that you seek. We’ll tell you where we recommend those banner ads (as one example) to appear, how frequently we believe those banner ads should appear to the same individual, and explain how many impressions we believe is right to get your message across to the audience.
  • Cost for following all or some of the online strategy recommendations.
    Depending on your business objectives, online budget, and online advertising priorities, we develop recommendations that fit you according to cost, timing and level of commitment. Money matters; we believe it is important that you understand how the costs add up. HC wants you to make responsible decisions that you can own.

HC online strategy plans are not free. The typical online strategy plan can be executed within two weeks and may cost 5000 Euro. In actuality, the cost of HC planning is determined by time and materials with an hourly rate of 100E/hour.

If you would like to discuss HC’s availability to make an online strategy plan for you, please click here or contact Mihai Coman by email at mihai.coman@hc-consulting.ro

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