HC supports innovators, leaders, managers and visionaries in their endeavors to succeed. We help you to make intelligent decisions about online strategy, communications and brand.
Analysis, research, thinking, vision, experience, instinct and passion... about what works online and what doesn't. This is what our clients expect from HC.
Great customer service goes beyond the talent to do things; it begins with the insight that we can only support your success if we understand your needs and those of your customer.
Don't hesitate to email or phone HC. We look forward to answering your questions and helping you overcome common challenges. How can HC help you, today?
Encounter HC's expert opinions and comments about online strategy, e-economy, interaction, emerging best practices and new ideas. We share information and wisdom with you.
What HC does for our customers demands knowledge, wisdom, experience and strong instincts. Learn about the online and interactive from us - we know things.
Over five million Romanians use the internet; they are using the internet to make informed decisions about love, life, real estate, what they will eat for lunch, how to raise their children, and much more.
We do exciting things. There is no one else in Bucharest more willing to tell what is really going on. We share our views and opinions with the Press and others.
Online Property Management
It is a great mistake to manage your website like you manage your printed collateral: brochures, business cards and letter head. The point is that you don't manage printed collateral after they were made. Your website must be managed with great attention to ensure that it remains interesting to returning customers.
Five common mistakes that HC can help you avoid:
1. Forget to add new content, links, and offers; new content is added weekly in great websites
2. Copy and paste editorial content for print to the website and publish; what works in print does not work as well on the web without some clever modification
3. Inconsistency of online brand by adding new elements and content that differ from the look and style of the original website; online brand is wrecked when it represents the contributions of many different freelancers.
4. Ignore linkrot; links must be checked and verified- especially to third party websites
5. The website went down or was hacked and you didn't know about it for days; the website should be checked every 24 hours
How much should online property management cost?
Jakob Nielson, world famous usability expert, has a reasonable answer: "As a rule of thumb, the annual maintenance budget for a website should be about the same as the initial cost of building the site, with 50 percent as an absolute minimum."
If you would like to discuss the possibility of HC online property management for your properties, get in touch. Or learn about HC's other services.
