HC supports innovators, leaders, managers and visionaries in their endeavors to succeed. We help you to make intelligent decisions about online strategy, communications and brand.

Analysis, research, thinking, vision, experience, instinct and passion... about what works online and what doesn't. This is what our clients expect from HC.

Great customer service goes beyond the talent to do things; it begins with the insight that we can only support your success if we understand your needs and those of your customer.

Don't hesitate to email or phone HC. We look forward to answering your questions and helping you overcome common challenges. How can HC help you, today?

Encounter HC's expert opinions and comments about online strategy, e-economy, interaction, emerging best practices and new ideas. We share information and wisdom with you.

What HC does for our customers demands knowledge, wisdom, experience and strong instincts. Learn about the online and interactive from us - we know things.

Over five million Romanians use the internet; they are using the internet to make informed decisions about love, life, real estate, what they will eat for lunch, how to raise their children, and much more.

We do exciting things. There is no one else in Bucharest more willing to tell what is really going on. We share our views and opinions with the Press and others.

Online Strategy Planning | Interactive Advertising | Web Development | Creative Production | Online Property Management | Business Assesment Form

Business Assesment Form 081

Below are 30 questions that will help HC begin to understand your business and your needs for an online strategy, website or online advertising campaign. Answering these questions usually takes from 30 minutes to one hour. It is very important that you answer the questions honestly and thoughtfully—especially where we require a written statement. Your answers to all three sections (Customer Experience, Fitness of Business and Sales and Marketing) are critical to our ability to outline the best course of actions required for you to innovate your business and succeed.

Your answers will be held in strict confidentiality and we will never share your answers with a third party. We appreciate your trust and we look forward to providing you with further proof of our integrity and value to you.

Are you interested in.....





Your contact information

Name:
 *
Email:
 *
Phone number:
(add country code if outside Romania)
 *

Customer Experience:

1) Do you sell...


2) What are you selling, specifically?
 *
3) Why do your customers need it? How does it help them?
 *
4) How often do they need to renew it or get more?
 *
5) How many customers do you need to make a 20 percent yearly profit?
 *
6) How easy is the value of your product or service to understand?
 *
7) How easy are your products to use?
 *
8) What is the cost of your products or services?
 *
9) Do people come back for renewal or more?
 *
10) What kind of customer support do you provide?




11) How do you describe your commitment to your customer?
 *

 

Fitness of Organization:

12) Please describe the mission and vision of your company.
 *
13) How many people do you employ?
 *
14) Do your employees have a diploma?
 *
15) Do your employees know how to use the internet and email?
 *
16) Do you have a business plan?
 *
17) Please describe three of your greatest challenges in this business.
18) Is your business income covering operating costs now?
 *
19) Is your business making a profit now?
 *
20) How much can you re-invest in your business to make it succeed?
 *
21) Do you believe this business can produce enough profit to ensure a better life style for you and your family? Why?

 

Sales and Marketing

22) Where do you sell your products or services?
 *
23) How do you market your products or services?





24) Do you engage an advertising agency to support your efforts?
 *
25) If you do engage an advertising agency, who are they and what results did they deliver?
26) Do you have a written marketing strategy plan for this business?
 *
27) Do you have a website?
 *
28) Did you do online advertising for this business?
 *
29) Who are your top five competitors?
30) Do you know what your competitors are doing to sell and market their products or services?
31) What was the most memorable complaint you received from a customer?

News & Blog

More

ADthink

By 2010, the greatest growth in sales will come from online strategy. Online strategy will represent the lionshare of advertising budgets for large public companies.

Multimedia

Play video: Ogilvy's New Media Guru On Online Advertising

Ogilvy's David Rittenhouse On Online Advertising

Play video