HC supports innovators, leaders, managers and visionaries in their endeavors to succeed. We help you to make intelligent decisions about online strategy, communications and brand.
Analysis, research, thinking, vision, experience, instinct and passion... about what works online and what doesn't. This is what our clients expect from HC.
Great customer service goes beyond the talent to do things; it begins with the insight that we can only support your success if we understand your needs and those of your customer.
Don't hesitate to email or phone HC. We look forward to answering your questions and helping you overcome common challenges. How can HC help you, today?
Encounter HC's expert opinions and comments about online strategy, e-economy, interaction, emerging best practices and new ideas. We share information and wisdom with you.
What HC does for our customers demands knowledge, wisdom, experience and strong instincts. Learn about the online and interactive from us - we know things.
Over five million Romanians use the internet; they are using the internet to make informed decisions about love, life, real estate, what they will eat for lunch, how to raise their children, and much more.
We do exciting things. There is no one else in Bucharest more willing to tell what is really going on. We share our views and opinions with the Press and others.
Banner and Contextual Ads
Online advertising is a powerful advertising and marketing tool used worldwide by large, medium and small companies. There are many online advertising channels including banner ads, contextual ads, email ads, affiliate marketing, newsletter ads, etc. The most popular and effective channels are banner and contextual ads.
Banner ads
Banner ads are represented by a graphic, rich media banner, or video. They appear on websites or other internet services. Typically, banner ad inventory is sold by the CPM (cost per impression) in quanities of one thousand views. When purchasing banner ad inventory, it is important to buy inventory matched to your target market. In this regard, only an experienced online media consultant will be able get you the right campaign.
Contextual ads are most often represented by text messages that appear in websites or search results that reflect the target idea or search term associated with your advertising message. Typically, contextual advertising is sold by CPC (cost per click). Choosing the right contextual advertising campaign for you also requires an experienced online media consultant.
HC and You