HC supports innovators, leaders, managers and visionaries in their endeavors to succeed. We help you to make intelligent decisions about online strategy, communications and brand.
Analysis, research, thinking, vision, experience, instinct and passion... about what works online and what doesn't. This is what our clients expect from HC.
Great customer service goes beyond the talent to do things; it begins with the insight that we can only support your success if we understand your needs and those of your customer.
Don't hesitate to email or phone HC. We look forward to answering your questions and helping you overcome common challenges. How can HC help you, today?
Encounter HC's expert opinions and comments about online strategy, e-economy, interaction, emerging best practices and new ideas. We share information and wisdom with you.
What HC does for our customers demands knowledge, wisdom, experience and strong instincts. Learn about the online and interactive from us - we know things.
Over five million Romanians use the internet; they are using the internet to make informed decisions about love, life, real estate, what they will eat for lunch, how to raise their children, and much more.
We do exciting things. There is no one else in Bucharest more willing to tell what is really going on. We share our views and opinions with the Press and others.
February 4, 2008 - Marketing for the 21st Century: HC Online Strategies
As the lucky Chinese zodiac year of the Rat begins, a new online media consulting company in Bucharest is launched with an unusual and edgy name, hooker & cash (HC). "We are inspired by the boom-boom blues of the legendary musicians, John Lee Hooker and Johnny Cash. The combination of the names makes a brand that you will not easily forget," explained Mihai Coman, HC Bureau Chief. HC will provide professional online services including online strategy planning, online advertising booking, website development, etc.
"HC is the answer to the desperate need for an online agency that can solve problems and challenges that others are not equipped to handle," commented Lavinia Cosac, a new HC client.
Marketing in the 21st century is alien territory for most Romanian brands. Customers have changed and there is a need for change in how businesses engage the new Romanian consumer. Twelve years ago, traditional marketing strategy was already being replaced in the US and Western Europe by a more effective marketing approach: integrated marketing strategy with a heavy emphasis on online strategy.
"We believe that Romanians that are online are the same demographic that serious, sustainable brands want to engage," says Nicoleta Mocanu, HC Customer Experience Manager. "The five million plus Romanians that are online are more likely to buy your products or services than those off line. How can we say this? Obviously, we know for a fact that millions of Romanians are searching Yahoo! and Google for information and public comments about products and services every day."
How will HC compete with established ad players in Bucharest?
"We offer a totally different and new service," explains HC Bureau Chief Mihai Coman. "I don’t see HC as competing with the current Romanian online ad industry. In fact, we are offering services, knowledge and insights that will support the value of the online market and industry in Romania. Through internationally recognized organizations such as the Interactive Advertising Bureau Romania, we are ready to work with industry peers to educate advertisers and marketers on what works and what doesn’t."
For more information about HC, please contact HC Bureau Chief Mihai Coman at 0724393309.
